
| President
IAB Europe
|
Interactive Advertising Bureau (IAB - Europe) is the most powerful organization
in the Digital and Interactive World covering the Americas,
Europe and Asia with strong National IAB’s
bringing together the biggest actors and players of their local market. IAB Europe is there to help local activities but also global operations
with the support of more than 18 countries in Europe.
The main goal is to help brands, advertisers and service companies to adapt their
practices towards the new rules by educating, measure, research and promote the
market.
Therefore this event will be an excellent opportunity to contact with new interactive methods to communicate, and also to comprehend in a deeper way the digital market and its trends, by listening to the wide voice of Alain Heureux.