Alison Fennah
![]() | Executive Director |
Alison Fennah is the Executive Director of the European Interactive
Advertising Association, a pan- European trade organisation
for sellers of interactive media.
The primary objectives of the EIAA are to champion and to improve the understanding of the value of online advertising as a medium, to grow the European interactive advertising market by proving its effectiveness, thus increasing its share of total advertising investment. Its members are AD Europe, AdLINK Internet Media AG, AOL Europe, Microsoft Digital Advertising Solutions, Tiscali, Yahoo! Europe, LYCOS Europe and wunderLOOP.







