Programme

10h00m Web 2.0 – Technological Plan and E-MKT

Rui Grilo - Assistant Coordinator of the Technological Plan

10h45m Putting e-Marketing in Context

Alain Heureux - IAB Europe President

11h15 Coffee-Break

11h45 Media Trends and the development of e-commerce across Europe

Alison Fennah - EIAA Executive Director

12h30 e-Marketing Integrated Tools

Ricardo Pereira / Elemento Digital - Business Development Manager

Luis Serra / Elemento Digital – e-Marketing Manager

13h00 - Almoço

14h15 SEM - Specific Web Marketing Tools

Chewy Trewhella / Google Customer Solutions Engineer

15h00 Online Advertising Case-Study Vivebem

Sérgio Leitão – Elec3city Advertising Manager

15h45 Coffee-Break

16h00 Search Engine Marketing

Inês Gonçalves / Google Ireland

João Anastácio / Google Ireland

16h45 Web 2.0